The 10 Flatteners
1. The New Age of Creativity (the fall of the Berlin Wall)
This event “tipped the balance of power across the world toward those advocating
democratic, consensual, free-market-oriented governance, and away from those
advocating authoritarian rule with centrally planned economies.”
2. The New Age of Connectivity (the rise of the Web)
This event “enabled more people to communicate and interact with more other people anywhere on the planet than ever before.”
3. Work Flow Software
This force “enabled more people in more places to design, display, manage, and collaborate on business data previously handled manually,” resulting in more work to be able to flow “between companies and continents faster than ever.”
4. Uploading (open online collaboration and communities)
This force gave “newfound power [to] individuals and communities to send up, out, and around their own products and ideas, often for free, rather than just passively downloading them from commercial enterprises or traditional hierarchies,” thereby “reshaping the flow of creativity, innovation, political mobilization, and information gathering and dissemination.”
This force meant “taking some specific, but limited, function that your company is doing in-house… and having another company perform that exact same function for you and then reintegrating their work back into your overall operation.”
This force meant being able to manufacture “the very same product in the very same way, only with cheaper labor, lower taxes, subsidized energy, and lower health-care costs” in another country, “then integrating it into [your] global supply chains.”
This force allowed “[horizontal collaboration]—among suppliers, retailers, and
customers—to create value,” resulting in “the adoption of common standards between
companies” and more efficient “global collaboration.”
This force allowed “small companies could suddenly see around the world” and sell their products and services globally, while large companies could “act really small” and “customize products at the last minute.”
This force gave “all the world’s knowledge, or even just a big chunk of it… to anyone and everyone, anytime, anywhere,” resulting in “becoming your own self-directed and self-empowered researcher, editor, and selector of entertainment, without having to go to
the library or the movie theater or through network television.”
10. The Steriods (computers, the Internet, wireless, and personalization) This force, made up of specific technologies, supercharged all the other flatteners.
The World Is Flat conceptual analysis accessible to a broad public with personal anecdotes and opinions. Each flatteners are factors that has to do with the economy of every country in the world. “Changes” the keyword that indicates why the world is flat. Every country has a capability to improve there economy, but they dont grab the opportunity for improvement, they just settle in what they know, they just stay in there comfort zone. Thats why other countries doesnt have progress in there economy.
This book is an eye opener for a reader like me, there are so many opportunities but we can’t just see it.