(Journal #4) 4th Day of Class

November 23 2015, our fourth day of class in Information Management. During the lecture we tackled the Information Technology Infrastructure Library(ITIL), a service management framework, a Certification for an individual for service management. Before our prof. proceeded on our topic he reminded us our past assignments that we did the social networking media tools and also the world is flat. He ask as if we realize that the assignment the he have given us and the past lecture that we discuss are all related and also if we know how to use some of the tools. He said “you know the tools but you don’t know the use of it”.



As we continued the lecture he explained as what is ITIL? It is all about best practices. That those who are ITIL Certified, assures the service management and make sure the whole management become addressed.  The ITIL was divided into three. The 1st is the Service Design under the Service Design are Supplier Management, that has something to do with procurement. Service Level Management, where the monitoring and management of the quality of service happens; Service Catalogue Management, contains accurate information on all operational service and those being prepared to be run operationally and the Availability Management responsible for ensuring that all IT infrastructure, processes, tools, roles etc are appropriate for the agreed availability targets, also called After-Sales, where Risk Reduction & Resourcing Management happens.

The 2nd is the Service Transition, everything in here must be based on information’s that where given by knowledge workers. It is composed of 5 major component.Release & Deployment Management that aims to plan, schedule and control the movement of releases to test, that when the feedback was given to or by a customer then there’s the release and deployment takes place. The Change Management that approaches to transitioning individuals, teams, and organizations to a desired future state. In this part adaptation is necessary. The Knowledge Management wherein the process of capturing, developing, sharing, and effectively using organizational knowledge. The compilation of all the ideas in an organization. The Service Validation and Testing wherein it ensures that deployed Releases and the resulting services meet the customers satisfaction. The Configuration Management System refers to a discipline for evaluating, coordinating, approving or disapproving, and implementing changes in artifacts that are used to construct and maintain software system.

The last one is the Service Operation compose of 3 major components,  the Incident Management, where the proper way of handling problems is done, and the kind of information that will give to customers; Event Management, where the recording of event is done; and Problem Management, wherein they think of the solutions to be address problems and the use of Standard Solutions.

The ITIL have given us an idea of how an individual with this practices works. This are the best practices of an individual that is productive and competitive that can be successful in the industry.

Without hard work, nothing grows but weeds.

-Gordon B. Hinckley





Assignment # 2

State the Human Capital and Customer Capital of at least two IT Organization.

  1. What are the similarities and difference?

Human Capital:

“People are the foundation of business. Develop people before making products.” Throughout its history, Panasonic has consistently placed priority on human resource development based on this philosophy. The core element of our human resources policy is building win-win relationships between the company and employees through a variety of initiatives, stemming from the principles of participative management, evaluations based on performance, and respect for employees. In essence, this approach means that we are simultaneously pursuing two objectives: sustaining growth in business performance and allowing employees to achieve self-fulfillment through their work. This is how we go about making Panasonic worker-friendly, resulting in a more fulfilling work environment.

Human resource development

As indicated by the phrase “The success of business depends on employee,” growth and development of business cannot be realized without the development of people. Human resource development should be carried out through daily management and it is one of the most fundamental responsibilities of managers. Managers should keep in mind that in order to bring innovation to others, the manager must take the initiative to bring innovation to oneself. It is important to carry out human resource development appropriately to enhance the quality of staff members and to stimulate their personal growth.

While SONY is aimed to creating a rewarding corporate climate that supports the efforts of a diverse range of employees while the vision of SONY is that every Sony employee is united through a common set of beliefs, ideals and aspirations.They focus on creating diversity and inclusion working environment, securing and fostering talented employees, social contribution activities with employees, creating positive working opportunities and organizing occupational health and safety system which is a big success in the development of human capital in 2014. Sony acknowledges the importance of securing and fostering talented employees with a wide range of values and personalities, irrespective of nationality, culture, race, gender, age. Guided by their culture of diversity and inclusiveness, Sony recruits individuals from various backgrounds and creates positive working environments and opportunities that enable the employees to fulfill their potential.

Customer Capital:

Panasonic has established a set of Basic Rules for Response to Customers (compliant with ISO 10002 and JIS Q 10002) for responding appropriately  to inquiries and complaints from customers. The Head Office CS Center oversees the implementation of these regulations, which apply to all work relating to customer relations in Japan by Panasonic or by affiliates that handle products bearing the Panasonic brand. In those business sites in Japan, the company has implemented a Customer Management System as a mechanism for utilizing information in management that is received from customers. These sites conduct periodic self-audits and make other efforts to improve the quality of customer relations.
Overseas, the company has implemented ISO-compliant management systems based on the Basic Rules for Response to Customers and tailored to the legal system in each country or region.

Since its foundation, Panasonic’s management philosophy has been to contribute to society through its products and services while always putting the customer first. Based on this philosophy, the company strives to improve customer satisfaction and offers products, solutions, and services that enrich the lives of people around the world.
When providing customer service, Panasonic strives for sincerity, accuracy, and speed, and acts with humility and appreciation. This finds its basis in the principle of “true service” that the company’s founder handed down through his words. The company’s fundamental stance is thus to provide customers trust, peace of mind, and satisfaction.

While in addition to continuously improving product quality, Sony is taking various steps to improve its responsiveness and its customer service capabilities, in line with its commitment – set forth in the Sony Pledge of Quality – “Sony employees will always respect our customers’ viewpoints in striving to deliver product quality and customer service that exceed their expectations.” In customer service, this includes responding to changing customer needs, and in repair services, building a structure for providing the best possible repair service quality.

2. How does each company gain advantage from every capital that they have?

Competitive Advantage of Sony Sony’s incredible rise in the field of electronics is due to their innovation and high technology products. Sony prides itself on its history of “imagination and innovation” in the industry. After World War II, Sony was the company that took transistor technology and made the ever popular transistor radio. Under Akio Morita Sony kept looking for advances in technology and ways in which they could innovatively improve lives of the people who use them. With a passion for creating new markets, Sony was an early creator and leader in the sector we now call “consumer electronics”. Some examples are:

• Sony improved solid state transistor radios until they surpassed the quality of tubes, making good quality sound available very reliably, and inexpensively

• Sony developed the solid state television, replacing tubes to make TVs more reliable, better working and use less energy. Also, Sony developed the Triniton television tube, which improved the quality of color and enticed an entire generation to switch.

• Sony was an early developer of videotape technology, pioneering the market with Betamax.

• Sony pioneered the development of independent mobile entertainment by creating the “Sony Walkman”, which allowed consumers to take their own recorded music with them, via cassette tapes

Panasonic Corporation, its subsidiaries, and related companies have the sixth-largest patent portfolio in the world. Our commitment to research & development is uniquely enhanced by our ability to leverage these patents, something that no other industry supplier can do. In addition, Panasonic Avionics has licenses to the following patents. Proprietary access to cutting-edge technologies gives us an enormous advantage and unmatched resources as we build on our legacy of being first to market with the latest inflight entertainment and communications (IFEC) innovation. For more than 35 years, Panasonic has strengthened the connection between the world’s airlines and its passengers. We are recognized globally for our experience and leadership in product innovation and customization, system reliability, and customer care.

Panasonic Corporation is the number one company in the world with touch points all along the travel thread– home, office, hotel, vehicle, and airplane. We are constantly searching for ways to improve the passenger’s experience and have led efforts with other Panasonic divisions including Panasonic Research & Development Corporation in Cupertino, and Panasonic Automotive Systems. Through close collaboration, we have combined experience in aviation with expertise in prototype and concept development, defining the user interface paradigm, consumer electronics, and advanced digital technologies. This approach enables us to deploy cutting-edge technologies as we incorporate break through ideas in cabin innovation, integration, and communications solutions to deliver in-flight entertainment (IFE) systems that take the passenger experience to new heights of interactivity and excitement, and generate value for the airline.

We leverage our collaborative relationships to provide the airlines with unique solutions that reduce weight while improving quality, functionality, and reliability, and in turn, create game-changing products for the industry.  We work closely with third-party developers and game vendors to bring the most popular products into our IFEC experience, and with content providers to bring the latest in audio and video specifications, like MPEG-4, to the industry.  Using both Panasonic’s own design company and selected passenger-space industry leaders, we ensure that our industrial designs are world class. Our collaborative approach with key seat suppliers continues to reduce complexity for the airlines and OEMs.

3. What were the lesson learned from the exercise?

Customer and Human Capital plays a major role in a organization. In my own opinion Human Capital is the foundation of an organization wherein Human Capital is the stock of knowledge, habits, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.  While Customer Capital is the relationship between an organization and the people that are believing in that organization (customer). Value of relationships that a firm builds with its customers, and which is reflected in their loyalty to the firm and/or its products. The Customer and Human Capital will surely help an organization from growing and becoming successful in the industry.

(Journal #3) 3rd Day of Class

November 16 2015, our third day of class in Information Management. The continuation of our discussion in the Fundamentals of Business and Management, Prof.Villodres discussed the Evolution of Wealth that is categorized into 3 era. First is the Agricultural Era, wherein people during this era are hard-working people (farmers). Because more work by bare hand is allotted during the Agricultural Era. Second is the Industrial Era wherein machine is mainly use in the industry. Makes the work done easily but still needs to be controlled by an operator (worker). Lastly the Knowledge Age wherein knowledge is the basis of work. Information, Invention and innovation is sold and things in this age is more simpler, easy to understand and to do. Also Prof. Villodres discussed the  The New Economy and its indicators which are the Industrial and occupational change, Globalization, Dynamism and competition and IT revolution which is very connected to the book “The World is Flat” by Thomas Friedman. In my opinion the discussion tends to show us the changes that happened in the past and until now.

Change is Inevitable, Progress is Optional

-Tony Robbins


Self Assessment (Exercise 1)

  1. “Vision/Mission statement is a paradox to new economy.”

 – it is true that we should have Vision/Mission in order for us to have goals in what an organization is doing. A mission and vision are standard and critical elements of a company’s organizational strategy. Most established companies develop organizational mission statements and vision statements, which serve as foundational guides in the establishment of company objectives. The company then develops strategic and tactical plans for objectives.

  1. ” “Customer is King” is a paradox to new economy.”

-Customer is King means more than just good customer service. A customer should not just be satisfied in what he/she is getting from the service that you are giving them, a customer should also give us what are the things that they want to get we should also follow what do they want . 

  1. Cross Functional Teams are effective and represent good form of organizational structure.”

-The most simple definition of cross-functional teams is groups that are made up of people from different functional areas within a company. Means that even if they are not working in the same are they could still work as a 1 team and finish the work with cooperation.

  1. Workers are more interested in remuneration than challenging function.”  

-The bigger the money bill the harder you ball, more workers work hard for what they will get now a days. Because all of us has everyday needs that is needed to be sustain and maintained. 

  1. “Management should discourage informal group of workers in an organization.”

-Being productive is one of the characteristics that a worker should obtain. But not all workers have that characteristics that’s why an organization should not encourage this kind of workers because this would be a big loss for there company.

  1.  “IT leaders should spend more time with colleagues, partners, and customers than with IT staff, and vendors.”

-Spending more time with colleagues, partners and customer is very necessary for an IT Leader why? Because we start connection with the people that we are giving are services, in other word we tend to have a relationship that might help us for more ideas or information to be gathered for the things that they want get.

  1. “IT leaders should have a voice at the executive table which key business decisions are made.”

-as a leader you should have be ready in taking responsibility that you should able to handle your staff and other team members for doing a certain task and also able to give idea to the organization on what to do.

  1. Leaders are more effective if they are more concerned about people than task.”

-Concerned about the people than task. A very big yes for me because it more important that the team is complete, than the task is completed but you are losing a team member. Because as a leader it is your task to check your people if they are feeling well or are they sick or something because that also shows the trait of a good leader.

  1. “Leaders are more effective if they focus their efforts on improving external-facing processes than business functional processes.”

-As a Leader on top you focusing on external-facing processes is the real job for you to handle because business functional processes is a work that is needed to be really done by mid-level personnel because they are more trained in doing these processes. But as a leader you should also have the knowledge in the business functional processes because a leader that knows how to handle every processes in the organization is great leader.

  1. “Organizations are better off if CIO’s reports to CFO’s.”

 -the lower the cost of a project doesn’t mean that the project should not be good. It just show that as an IT, if given a task you should give it all even if the cost for it is very low.

  1. “IT-enabled innovations should be the primordial concern of management.”

-in an IT Organization, IT enabled innovation is very important for the management. As the IBM quote that says “Innovation that matters, for our company and for the world”.

  1. Organization could careless in understanding business complexities and processes than developing technology innovation and strategy.”

-Knowledge is very important in the industry this serves as the guidelines on what an organization could do for the people.

  1. Organizational initiative successes are dependent on technology.”

– Not all organization depend there successes in there technology. People of the organization are the real successor.

  1. Communications and relationships building skills are more important than technology skills.”

– it is very important to have communication and relationship building skills because even if you know all the technology skills, you still need to have a team in order for you to get a work done easily. Having communication and relationship building skills makes a good team because having communication and relation with other team member makes a team more efficient in work.

  1. “Service level agreements are measures of inter-department performance and should be treated separately with the goals and objectives of the organization.”

-A service level agreement  is a contract between a service provider (either internal or external) and the end user that defines the level of service expected from the service provider. SLA’s are output-based in that their purpose is specifically to define what the customer will receive. This is one of the performance indicator in an organization that should not be separated with the goals and objectives of the organization.

  1. “Measures should be established across organization and to all departments to facilitate organizational effectiveness and productivity.”

-this measures how good a departments effectiveness and productivity is. This also serves as performance indicator in an organization that why it should be established across an organization and to all departments to facilitate organizational effectiveness and productivity.

17.” IT Leaders should focus on technological innovation than delivery of business outcomes through IT Services.” 


– as an IT, focusing on the technological innovation is necessary because can improve whatever service that IT provides for the people and the industry.

18. Analytic’s is one area where CIOs can play a central role.”

– Chief Information Officer are great analytical thinker. As the CIO they are the one that handles the IT strategy and the computer systems required to support an enterprise’s objective and goals. Analytic’s is the systematic computational analysis wherein it is used to gain insights that inform business decisions and also to automate and optimize business processes.

19.”In the new economy, IT productivity is not created by reducing the cost of IT per income of revenue, but by increasing revenue per income of IT spending. 

– as I’ve said the bigger the bill the harder you ball, meaning in IT the more budget allotted in a project the better software is develop.

20.”IT Role in an organization is viewed as “cost center” and “obstacle to productivity” than “business partners” and “service providers”

-obstacle to productivity is acceptable but cost center that is not acceptable. For new people that are new in the industry they might see that IT is the cost center because they don’t yet know what is the reason why an organization put’s allot of money in the IT department. IT provides understandable and relevant metrics to business leaders is an integral part of the transformation from traditional IT to service-oriented business technology.

Assignment #1

1. Twe-roid a service that improves the performance and effectiveness of your twitter posts. Tweriod measures the effectiveness of posts according to level of engagement,detailing hours and days when engagement peaks. Every business needs to use Tweriod when planning their content-marketing strategy. It tells if a tweet or a post is entertaining, informative or etc.

2. Agorapulse a tool focuses on customer-relationship management (CRM) by building profiles of fans based on their interactions on the page. Pricing starts at $29 per month for one page with less than 6,000 likes.

3. PageModo overhauls the aesthetic of Facebook pages by providing custom cover photos, additional tabs and unique landing pages. PageModo offers a basic free package and upgrades start at $6.25 per month.

4. Iconosquare (formerly Statigram) is a user-friendly platform that monitors statistics for followers’ level of engagement, including lost and gained followers, in weekly and monthly periods.

5. SumoMe is a suite of tools to help entrepreneurs grow their business and I love it! Mainly because it’s so dang easy to set up and start seeing results. Among the suite of tools, I recommend two the most highly. If you want your website to convert, you need to know how your visitors navigate your site. What are they clicking on? Do they think certain images are buttons when they really aren’t? If that’s the case, you could have some upset visitors who are probably just going elsewhere.

Group Profile


Me and my other group member Cyrhone A. Cezar is not the photo due to a reason that we attended an orientation for our scholarship.

Our group is composed of different people with different characteristics. Although we have different characteristics we still have some things in common like our age (18-19 years old), our likes and dislikes in a person, interest and the reason why we took up IT. We are a group of students that can work together as a team and take the challenge with positivity.

The World is Flat

The 10 Flatteners
1. The New Age of Creativity (the fall of the Berlin Wall)
This event “tipped the balance of power across the world toward those advocating
democratic, consensual, free-market-oriented governance, and away from those
advocating authoritarian rule with centrally planned economies.”

2. The New Age of Connectivity (the rise of the Web)
This event “enabled more people to communicate and interact with more other people anywhere on the planet than ever before.”

3. Work Flow Software
This force “enabled more people in more places to design, display, manage, and collaborate on business data previously handled manually,” resulting in more work to be able to flow “between companies and continents faster than ever.”

4. Uploading (open online collaboration and communities)
This force gave “newfound power [to] individuals and communities to send up, out, and around their own products and ideas, often for free, rather than just passively downloading them from commercial enterprises or traditional hierarchies,” thereby “reshaping the flow of creativity, innovation, political mobilization, and information gathering and dissemination.”

5. Outsourcing
This force meant “taking some specific, but limited, function that your company is doing in-house… and having another company perform that exact same function for you and then reintegrating their work back into your overall operation.”

6. Offshoring
This force meant being able to manufacture “the very same product in the very same way, only with cheaper labor, lower taxes, subsidized energy, and lower health-care costs” in another country, “then integrating it into [your] global supply chains.”

7. Supply-Chaining
This force allowed “[horizontal collaboration]—among suppliers, retailers, and
customers—to create value,” resulting in “the adoption of common standards between
companies” and more efficient “global collaboration.”
8. Insourcing
This force allowed “small companies could suddenly see around the world” and sell their products and services globally, while large companies could “act really small” and “customize products at the last minute.”

9. In-forming
This force gave “all the world’s knowledge, or even just a big chunk of it… to anyone and everyone, anytime, anywhere,” resulting in “becoming your own self-directed and self-empowered researcher, editor, and selector of entertainment, without having to go to
the library or the movie theater or through network television.”

10. The Steriods (computers, the Internet, wireless, and personalization) This force, made up of specific technologies, supercharged all the other flatteners.

The World Is Flat conceptual analysis accessible to a broad public with personal anecdotes and opinions. Each flatteners are factors that has to do with the economy of every country in the world. “Changes” the keyword that indicates why the world is flat. Every country has a capability to improve there economy, but they dont grab the opportunity for improvement, they just settle in what they know, they just stay in there comfort zone. Thats why other countries doesnt have progress in there economy.

downloadThis book is an eye opener for a reader like me, there are so many opportunities but we can’t just see it.

(Journal #2) 2nd Day of Class

November 12 2015, our second day of class in Information Management. The 1st lecture was all about Fundamentals of Management and Business wherein he discussed the The Dynamic New Workplace most on the part of the Organization. He explained and taught as the components of an organization like the process in the organization and the components of an organization. Not only that he also taught us somethings about the industry, more on his life experience in the industry. Like what are the do’s and dont’s in the industry, the meaning of culture in the industry, and most of all the secrets of success in the industry. Prof. Arvin made the lecture fun by telling joke’s about the industry, but still we learned many things and had fun during the lecture.

-Do not say no, Because saying no means saying no to new opportunities.

(Journal #1) 1st Day of Class

November 9 2015, our first day of class in Information Management. We’ve meet our instructor Professor Arvin F. Villodres, my first impression about him when he entered the classroom is he is a strict instructor the he wouldn’t joke around or laugh in the class, but first impression never last. During the introduction, Prof. Arvin ask us what is information management and also told us the real meaning of information management. After telling us what our subject is all about he told the class that he is here to teach us not to inspire us because’s that our parents, friend or if you had a girlfriend or a boyfriend job, that he is our boss and we are here employee. As the class end he told us that we have to do a blog site wherein we will write our journal each meeting and post our assignment for him to check in the blog site that we will make. He also told us to read the book The World is Flat by Thomas Friedman and have given us our first assignment, to find 5 social networking tools that should be different/unique from the other class that he is teaching also IM. Explain each social networking tool and write what have we learned in each social networking tools.

-Take this subject seriously